“Sickhouse” was viewed 100 million times on Snapchat alone. MTV’s aim was to use Laci, already known as a sex ed influencer, to give help to confused teenagers on what was a different medium for MTV - SnapChat. We're talkin' FUSE's most DVR'd show in history and the records don't stop there...#ForwardMarch , Posted by Dwayne The Rock Johnson on Wednesday, October 19, 2016. You are here: When Fuse created their Clash of Corp docu-series, which documents the lives of drum corps members on the road to the Drum Corps International Championship, they wanted to expose their series to as many people as possible. The document offers an overview of the campaign’s purpose … Content Ideas & Examples: If there is any particular style or type of content you want the influencer to make, include a description of it so that they get a clear idea about what you want. You can even latch a projector onto your phone if you so choose. The brief depends on a lot of factors, but it should answer these essential questions: What are the primary and secondary goals for the campaign? “Sickhouse” had to look as if it could be real, with Andrea sharing her “home video.”. They tell the potential influencer who you are, what you hope to accomplish and how. 1. Sony created the first zoom on Instagram (#InstazoomZ5) to help Instagramers appreciate the power of the phone’s camera. Quite a few A-list businesses realize that influencer marketing helps them reach their target audience. Sweet treats and fierce foodie photos. Free Influencer Marketing Creative Brief Template (Google Doc). An influencer marketing brief can help you achieve several things. Best Times to Publish YouTube Videos in 2021 – Ultimate... 22 Creator Economy Statistics That Will Blow You Away, 11 Instagram Marketing Trends for 2021 You Need to Watch. The aim of the SnapChat show was to provide sex ed information to young people, giving real information and advice. On the other hand, you have a brand to maintain and it’s important that an influencers’ content is aligned with your brand. Typically a one-page long document, an influencer brief is a resource meant to assist an influencer when he/she creates sponsored content for a given campaign. This second stage resulted in an additional 26,000 clicks on the shared content. They selected the best performing content and arranged for 40 secondary influencers to share this high-performing content with their audiences - again they were targeted at Millennials. Overall, your campaign brief should be clear and detailed so everyone is on the same page with what to expect. They decided to create the fan-voted "Rare Country Awards," to expand their reach to more country fans. This is where you define the deliverables that have been agreed upon, as well as the expectations surrounding them, such as deadlines and due dates. The brief for an influencer … They chose to target millennials, so decided social media engagement be the best promotion - even for in-store purchases. Depending on the influencer’s channel(s) you’ve agreed on, the final product is usually a photo, video, or blog post featuring your offering. Earn a $10 Starbucks Voucher for 5min of your time, 80 Influencer Marketing Statistics For 2020, 8 Influencer Marketing Case Studies with Incredible Results, 1. Their guest strategy was to invite influencers with huge audiences, who were comfortable enough to talk about sex and relationships, to be filmed for the show. The eight influencers then “took over” the Dunkin’ Donuts SnapChat channel on National Donut Day. Clash of the Corps - an Original Fuse Docu-series. The shared content included original blog posts, photography, and branded video content. For this to work, authenticity is key. Agency partner Weber Shandwick developed a YouTube influencer program to drive awareness around the Moto Z products. 15+ years optimising some of Australia’s top brands. After sponsoring the US Open Tennis Championships for 35 years, Chase wanted to try something different in 2016. These were considered to be Campaign Managers. In total the campaign provided 385 hours of Periscope video for fans to watch. Give your influencer creative freedom. He was also able to answer fans’ questions live. Motorola marketed these phones to a young demographic, and they realized that their target audience spent much of their time on YouTube. Ultimately the voters elected Coffee Nut to be the winning flavor. It’s a very important document that serves as a campaign roadmap for the influencer. We get it. Therefore, it’s important to respect an influencer’s creative freedom. It is digital marketing’s next best thing, that is making a huge impact already. The brief typically highlights your objectives, timelines, expectations, deliverables, guidelines, and key performance indicators (KPIs) for collaborations. Provide examples of images that you’re looking for in terms of style, tone, resolution, etc. Let’s start with the basics. Chase was able to provide six Periscope sessions to fans for free. The briefed influencers are tech reviewers on YouTube (i.e. The result was that Dunkin’ Donuts gained ten times more followers to their SnapChat channel on National Donut Day than they usually did in a month. They wanted to ensure that all tennis fans, including those who could not physically make it to the matches, could fully enjoy the experience. They worked with 13 influencers across multiple verticals and target audiences to reach a broad range of consumers. Campaign Brief. The awards quickly gained recognition, and top country artists then began to share links about them with their fans. It can be tempting to overlook the whole process of crafting a good influencer brief, but it is one of the most important steps in establishing a mutually beneficial relationship with influencers. 12 Influencer Marketing Examples to Power Your Influencer Campaign Planning. so that influencers know what to optimize for This ensured that an even wider audience shared the content. The key differentiating factor between these and the standard commodity smartphone is that you can swap “mods” in and out of the phone, to make them exactly how you want them. Real time, in chronological order, on iPhones and it’s important that brief. Detailed pictures ) to help spread their message and to rally support for each of the show...: Location: Beach, city, indoor, etc document offers an overview of the Moto Z and... 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