After setting an appointment over the phone: “Thank you for taking the time to talk with me on the … How To Reach Out To Influencers So That They Can’t Say No. So make sure you deliver within the agreed deadline. So, keep your message short, strong, and persuasive. Just look at how brands like Jord tap into micro-influencer content with strategic YouTube features. Or their best general marketing tip? What’s more, they also found that 82% of consumers reported that they were highly likely to follow a recommendation made by a micro-influencer. A short and sweet personal email thanking an influencer … All in all, this is a perfect example of how you can use micro-influencers in an extensive campaign. Thank you … Make sure you thank them for helping the other users out there, not just your particular brand … Otherwise, any further pitches may be sent to spam. I would add for B2B players to also include LinkedIn high on their list, as it’s an emerging winner in that space. Think of the process like a challenging game. The hard truth is that influencers do prefer monetary compensation for their services. Where can you get guarantees that a blogger you send an email to won’t trash it or mark it as spam? Readers, as well as influencers, value its more approachable, visual format since it distills the information into the most important facts and simple explanations. The second process I used was an influencer search on Buzzsumo. Product discount or giveaway – Offering a discount on your services, especially for a micro-influencer, could be a great way to get further brand exposure in the future. And, at this point, you probably know that the main purpose of influencer marketing and outreach is to boost your company’s sales and leads. That’s thousands of more eyes and a positive review from a leader of a small online community, which is worth its weight in gold. And this makes sense. These missteps will land you pitch squarely in your influencer’s spam folder or trash bin. This platform lets you upload your copy and get instant feedback for revisions. This was the best way to provide value to both our audience and the audiences of the influencers who responded. Many people may find this daunting and a premature unveiling of their content plans. With an increase in leads, you will in turn see an increase in revenue, thus influencer marketing is an excellent strategy to use if you want to grow your business. Read on to see my process. Not valid in combination with any other offer, promotion, or discount. If you can prevent burnout and keep your ideas rolling, the mutual growth can be explosive. Once you get started, share your thoughts on their content, work, or expertise. Easy, right? You can find volumes of advice on creating pitches for influencers. While the dictionary definitions might be similar, I don’t think this is a, Creating a high-performance website doesn’t happen by chance.We often fall short of real success. Even the most outstanding of us had to cope with numerous fails. After you’ve determined what your project is, it’s wise to establish goals that are within reach and mapped out over time. Yet we all come to one rule: your email and its message must be accurate, simple, and concise. These people can also help point you in the direction of more potential customers that may find value in your products and/or services. Leave nothing off the list, as this is simply the early stages of your planning. No pressure. Avoid using pre-written samples of follow-up emails. Here’s an example of what the influencer search can look like: As you can see, you get a customized list of individuals related to your search terms (I used content marketing here). Find what suits your influencers best and create a custom compensation package that they can’t refuse. Reaching out to them to get a deal done is influencer outreach. Ends with action steps. These are experts after all and can definitely tell when you’re taking the easy way out. This can help you improve your angle for next time. 21 Captivating Call to Action Examples to Steal, The 15 Second Rule: 3 Reasons Why Users Leave a Website, Clicks But No Conversions? 4. You can’t just create this stellar content with your influencers help and then not leverage it in the best places possible. 🎅 🎁 Thank you … Builds familiarity with your prospect. From my long practice and cooperation with different bloggers, journalists, and PR managers, I realized that even minor email mistakes can lead to serious outcomes. According to MailChimp studies, the best days to send emails are on Tuesday, Thursday, and Wednesday. Blog post? Before sending an offer, ask an influencer about his main guidelines and requirements. This gives you a ready-made look into the specifics of their audience and gives you an idea of how active and engaged their profile is. There’s an overabundance of data that’s going to be competing with your content, which means you need to make sure yours stands out. Identify Audience and Influencers … Reaching out to influencers can help you develop rich and high-value content that your audience actually wants to read. My team and I reached out to hundreds of marketing experts and compiled a list of exclusive tips for creating addictive content. Formulating the perfect pitch takes a bit of getting used to. The evidence says an overwhelming “yes.”. Whatever route you take, modify every pitch to your specific audience. As someone who receives a fair number of content pitches myself, it’s now easy to see what works and what doesn’t. These influencers are very busy, after all, and likely receive a lot of spammy emails in their inboxes. Don’t just copy and paste a generic email template to everyone. After we had compiled all of the condensed tips, we needed to work on designing the infographic and the ebook. We have two designers, so luckily one was able to work on the ebook and one focused on the infographic. Instead of treating this like networking, try to build a relationship. Once you’ve designed your content, simply save and download your file. Here’s an example of how I reached out to Guy Kawasaki. Instead, stay on their good graces by being considerate. The remainder was done using Adobe Illustrator. Naturally, not everyone will be as endearing and polite as Guy Kawasaki right off the bat. Like I mentioned before, for many marketers, a solid backlink and promotion is an ideal prize! I used the amplification tool to track down more influencers in the content marketing and SEO niches. So I started researching and experimenting so I could reformulate my strategy. Like I said, you won’t see them on a list of top YouTubers. All in all, I recommend doing a little research for your niche, audience, and influencer audiences to find out where you should be posting. Looking forward to hearing from you. You might be surprised by what you find. So begin with a profound research and focus on those aspects that are poorly highlighted or haven’t been mentioned yet. Not getting a reply to a cold email, especially when you’ve tried every trick in the book, can be pretty disheartening.Influencers are inundated with emails, most of which are ignored. Ask them specifically to share (and re-post) content with their followers. So to figure out what works for you the best, you need to experiment and test. But as you can see, there are other platforms that have measurable success with influencer campaigns. … 2. Read on as I share the lessons I learned from practice as a content marketer and, by extension, an outreach specialist. Influencer mention template. Simply click on a template you like, then click on “use this template” in the top right corner. If your email goes ignored, send a follow-up one. As you can guess by my bolding, this part of your influencer marketing focuses on step three of the technique. Introduce yourself at the beginning of your email, or simply sign off at the end with your name and company. These small extras also show you really care about the influencer past using them for this campaign. In the email remind them of the study and include a link. [sc name="affiliate-disclosure"]In the 90s, no one knew they were supposed to scroll down a page.Mice didn't have scroll wheels, some people, The terms “brand” and “business” are often used interchangeably. And the benefit to the influencers? Get the latest CRO, SEO, design, and ecommerce marketing tips delivered straight to your inbox. They also provide influencer giveaway campaigns that have a promo code attached, as you can see from this example. 7 Innovative Content Ideas for Your Video Marketing Campaigns, Epic List of Online Digital Marketing Case Studies. Now, chances are you probably won’t land any of these influencers for your campaign. You can have them help you influence on YouTube, Snapchat, or even Instagram. The more you know about your influencer, their niche, engagement, and habits, the better you’ll be able to cater your pitch when the time comes. I emailed him directly a couple of times and received no response, then I tweeted him, and finally, I send him a message using his contact form on Quicksprout. It aims at developing a relationship with the influencers. Especially the ones who ignored you. In fact, most don’t. Before I move on to how you should pitch your influencer, there’s one final element to consider in your search. Please email Emily Long (elong@sfcg.org) if you have any questions or concerns. If interested, please reply to us to call us at [number]. According to a poll on the Tomoson blog, 59% of marketers are … Once we received all of the tips by the deadline we had given ourselves, we needed to pull out some of the juicier pointers. Slideshare? Eventually, you will start to succeed, but it takes persistence. Any other advice I would give up front is a little more general but still in the realm of best practice for approaching an influencer. 3 Best Thank You Email Samples After an Interview. Once you’ve featured an influencer in your content, you have to make … The key to finding the right influencers is to remember that the more you know about your target, the better you can create a pitch that will engage and sell them on your idea. So how do you fine-tune your search to find micro-influencers? We also knew we wanted to target content marketers looking to optimize their content for SEO. Don’t be discouraged though. The first two days are estimated to be the most favorable for high opens and click through rates. When you face rejection, don’t give up. 🙂 #myblogu — Ann Smarty (@seosmarty) March 24, 2016. Tell them why you want their endorsement. Here, you can change colors, imagery, and copy to suit your specific needs. You need to show them how committed you are to getting their attention. In fact, had I given up after the first round of emails, our expert tips ebook would have had substantially fewer expert tips. Another factor is that today, people have less time for reading. Thankfully, there’s still hope. Hey [name], My name is [your name] from [company]. Therefore, I try to keep in mind five details that always demand my attention when I craft another email. Make a specific blueprint without too many details, use bullet lists, and a 3-sentence description of your message. It’s usually a good tactic to reference a post or podcast that resonated with you and how that led to your decision to reach out. And I highly doubt you would find this YouTuber on a list alongside the likes of Rhett and Link. There is no general pattern or method that suits every blogger. Whether you want to admit it or not, many of your asks will end up in the spam filter of the influencer you’re reaching out to. To find out if they really are a good fit for your end goals, all you need to do is click on their individual profile. For example, if you’re pitching to contribute content to an influencer’s blog, you provide them with high-quality content, while their patronage will give you more credibility as a professional content creator. Within only a couple of days we already had 16 backlinks to the original post, and now rank on the first TWO PAGES of Google for the terms addictive content tips, addictive content infographic, and expert content tips. If we could get ahold of such insights, we would have a piece of really useful and actionable content that plenty of marketers would love to get their hands on. Getting influencers to respond to your outreach emails can be quite the challenge. In our case, those keywords were content marketing experts and SEO experts, and more general variations of those terms like content marketing insights, and SEO tactics. Even now, relying on them might not be the most efficient use of your marketing budget. Thus, website visitors consider this type of content more interesting, memorable, easy-to-understand, and valuable. This process took about a week. This post breaks down the methodology behind the Thank You email template that's helped my … When we conceived our expert tips project, we started with numerous different angles and ideas for how to approach our finalized piece of content. In the beginning of my outreach career, the response rate I got was only approximately 10%. This service lets you search for any potential influencer no matter how big or small their audience is. Some of the influencers included Kevan Lee of Buffer, Barry Feldman of Feldman Creative, Michael Brenner of NewsCred and many other experts from companies like Wordstream, Hubspot, and UperFlip. From there, just keep your pitch simple. If you don’t have your own in-house designers, you can use an online tool to design your own content, or if anything, contract someone from a site like Fiverr or Upwork. If you want to look at template examples, that’s fine, but I don’t advise just treating them as a copy-paste effort for your project. It indicates that you are still awaiting a response. This influencer marketing campaign should improve conversion rates by x% by y date. How do you check for spamming tendencies then? Log into Even major brands end up in the spam filter. These viewers went from ignorant to interested in just five minutes. They put the “sweet spot” of comment activity and following between in the 10k-100k followers window. The ebook would contain the full responses to encourage more people to download (which you can do by clicking here: 46 Expert Tips Ebook). I used Twitter. It can be excruciatingly overwhelming to track down influencers. For instance, one of the most difficult people to get an answer from was Neil Patel. In fact, the business management expert at Ask a Manager advises sending email thank-you notes instead of handwritten ones after job interviews and other business-related correspondences.. Get to the point and get out! This shows I respect their intelligence by sending them a personalized instead of an automated message. How can you make sure that your content marketing doesn’t go unnoticed? Email Marketing can be powerful, and the internet has allowed us to learn how to harness its power from the best. And of course, every day I receive notifications of more people linking back to the content, and more people sharing it on their social media platforms. Research the person you are outreaching to and make your pitch personal. You can search either by audience or influencer with the option to narrow your search based on a variety of demographics. In both emails, you should emphasize your understanding of the main audience. How to Buy Traffic That Converts, How to Create an Ecommerce Website in 15 Minutes, How to Create Your First Website for Free in 2021. Use their name if it is available, but don’t use their username. Here are three good interview thank you email samples you can use after the interview. When in doubt, wait a day after you complete the content and look it over again with fresh eyes. But there are other reasons beyond the fact that other marketers are tapping into influencer marketing. Below are two examples of my follow-up emails. Canva has templates that you can choose from to help you nail the look and feel of your final product. There are hundreds of thousands of reviews for this company on YouTube alone. I plan to spend $x on research, design, and distribution. Use a straightforward subject line. Even after we were ready to publish the “final” version, at the last minute, we would notice major errors that needed to be fixed. Be upfront about how much work the influencer will need to do, and don’t be vague or beat around the bush. David Zheng is an alumnus and former contributor to The Daily Egg. The questions we would be asking each influencer were: If we could get 50 different views and responses from these two questions, we could definitely create a guide that would help a lot of people out. Brands like TapInfluence have started cashing in on the influencer marketing wave by providing an engine that fosters connections. If you suspect that you’re in the spam folder or are simply being ignored, it may also require you to go back to square one. Don’t ignore the obvious signs- influencer marketing works. For example, there’s been an explosive use of Adblock in recent years that makes it much harder for businesses to rely on traditional paid media. With Adblock expected to rise 30% year over year, it’s highly likely that the day will come when online ads are a ghost of our past. Hey Influencer, Been following your work for a while - really interesting takeaways from your deep dive into the pros and cons of always-open vs. closed-door courses. Here’s what I said in my email to the experts: The next round of emails to send out is to the list of people who showed interest from the Skyscraper Technique. After this success, I felt invincible and even tried to get Chelsea Peretti to submit a tip: She never answered. Well, you can send a follow-up email and hope for the best, or you can try to contact them via other channels. What is your takeaway tip for making really great content? I recommend being specific to each influencer too. Did we want to ask solely about content? There are plenty of other creative ways to compensate influencers as well. I’m actually going to share my process with you in this handy guide so that you can finally get your voice heard, even if you just started. For the ebook, I used Brian Dean’s Skyscraper technique to pre-plan my outreach. While that’s not the most desirable option, it’s better than creating an under-sourced project with limited value. The reason is that it still earns three times more likes and shares than articles. Within an hour of sending out the first batch of emails, we already had over 200 social shares. I really enjoy your [relevant content] and am impressed by how well you’ve done with [their company name]. Throughout your project, consider how you can work with your influencers as part of a long-term strategy. What’s important to note about influencer outreach is that you need to be able to offer the individual you are contacting something that they simply cannot refuse. That’s because most of them lack context. If you’re struggling to find good ideas, it’s okay to go online to find motivation from other brands. It helped them stand out from the vast amounts of content that were being created and shared alongside this project. Then, throughout the process, we continued to assess whether the influencers we’d chosen accurately expressed the message we were trying to convey to our own audience. The reason for this is not only to impress each expert featured in your roundup but to make anyone who wasn’t featured jealous. I know you're very selective about the companies you work with, that's why I only wanted to reach out to you … The next step is finding the right influencers that will in turn bring you the customers your business wants and needs. Either way, you should contact the author before you send an outline. Whenever someone tweets me to alert me that they sent an email, I’m impressed. Share the benefits of your project to their audience. Some influencers provided us with the requested couple of sentences, but others had provided us with paragraphs upon paragraphs of content. You have a really good chance of getting a lot of traffic to your post if they spread the word, and the majority of them will. Here’s what one simple refinement accomplishes: These individuals might not have the clout of Elon Musk or Xbox, but they can provide a wider audience for your project if they fit the bill. You can also gain quick access to their social media, website, and other helpful information. So if you don’t spot any results for the first few weeks, keep trying. Just because your influencer might prefer financial compensation, there are still other ways to make your influencer feel that there’s a reward for their input. Part 2: Good Thank You Note to Influencer Samples 1. You … When you’re compiling content that is very rich and text-heavy, you will likely become eager to get it published and pushed out as soon as possible. You’ve heard the term influencer outreach thousands of times before. How to Write a Thank You Email in Business English. By the end of this process, we’d decided on a two-pronged approach that allowed us to create an infographic and eBook that complemented each other. Well, there are seven major errors that many tapping into an influencer’s audience ends up making. Smart and busy people like influencers can detect personalized or universal character of any letter. Their time is precious. You can also research hashtags that fit your target audience by using a hashtag research tool to identify additional ways to leverage your content. Browse as many as you need to and write down the ones that stand out as the best. For me, every tip I successfully acquired from an influencer was like getting a powerup or a gold coin! Quite a bit of stir for thank you email to influencers brand all, not every has. As it’s an emerging winner in that space should pitch your influencer outreach marketing following. Your project of sentences at the beginning of your project is moving in the spam filter own set outreach... I can’t stress how important it is available, but keep it and! 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